GEO - Generative Engine Optimization
Status: Research & Development Business: Northland Tech Solutions
Concept
Traditional SEO optimizes for Google’s ranked list of links. GEO optimizes for LLM-generated answers.
When someone asks ChatGPT, Perplexity, or Google AI Overviews:
“What’s the best plumber in Kansas City?”
Will YOUR business be mentioned? Cited? Recommended?
Key Differentiators from SEO
| SEO | GEO |
|---|---|
| Crawlers index pages | LLMs index snippets/embeddings |
| Blue link rankings | Citation in synthesized answers |
| Keywords | Semantic clarity |
| PageRank | Entity authority |
| One algorithm | Multiple retrieval systems |
Service Offerings (Draft)
- LLM Visibility Audit — Query multiple LLMs, document mentions
- Citation Authority Building — Get mentioned by LLM-trusted sources
- Semantic Content Restructuring — Format for sub-document retrieval
- Multi-Model Optimization — Optimize for ChatGPT, Claude, Perplexity, etc.
- Synthetic Reputation Monitoring — Track what LLMs “believe” about you
Research Areas
- Embedding fingerprinting
- Citation graph mapping
- Retrieval adversarial testing
- Training data archaeology
Tools
tools/llm-visibility-audit.ts— Prototype audit tool