Temple of the Moon Books

Domain: templeofthemoonbooks.com Type: Mail order + free local delivery occult supply & bookstore Base: Kansas City, Missouri


Vision

A refined occult supply shop that bridges modern witchcraft aesthetics with Victorian gothic sensibility. Not overtly darkβ€”hints around the edges. Think: black craft cult meets antique apothecary.

Unique Value Proposition

Correspondence-based tagging system - Every item tagged not just by physical attributes (candle, red) but by occult correspondences (Mars, Geburah, Tuesday, Iron). Customers can browse by intent, planetary association, or elemental correspondence and auto-build ritual supply carts.


Suppliers

SupplierTypeNotes
Azure GreenWholesalePrimary supplier, wholesale account
In-houseBooksShadow’s existing inventory (needs photography)

Website Requirements

Aesthetic

  • Colors: Greys and purples
  • Vibe: Modern black craft + refined Victorian gothic
  • Subtlety: Darkness hinted, not overt

Tech Stack

  • Framework: Node.js (responsive)
  • Features:
    • Moon phase animation entrance (β€œopens the temple”)
    • Featured sales carousel
    • Blog/content carousel
    • Rich tagging catalog system
    • Shopping cart + checkout
    • Local delivery zone (KC Metro)

Homepage Structure

β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”
β”‚  πŸŒ™ Moon Phase Animation Entrance   β”‚
β”‚     (reveals homepage on load)      β”‚
β”œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€
β”‚           HEADER / NAV              β”‚
β”œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€
β”‚    ⭐ Featured Sales Carousel ⭐     β”‚
β”œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€
β”‚     πŸ“œ Blog/Content Carousel πŸ“œ      β”‚
β”œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€
β”‚         Category Grid / etc         β”‚
β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜

Tagging System (Correspondence-Based)

Built from:

  • Liber 777 (Crowley’s correspondence tables)
  • The Complete Magician’s Tables (Skinner)

Example item: Red Candle

Tags: candle, red, Mars, Geburah, Tuesday, Fire, 
      Iron, 5, Strength, banishing, protection

Users can:

  • Browse by correspondence (show me all β€œMars” items)
  • Auto-build ritual carts (select β€œMars working” β†’ get candles, incense, oil, herbs)

Business Plan

Phase 1: Launch (Current)

  • Build website MVP
  • Photograph existing book inventory
  • Set up Azure Green wholesale integration
  • Define KC Metro delivery zone
  • Soft launch with blog content

Phase 2: Community Growth

  • Blog content (educational, promotional, event-driven)
  • Local occult community engagement
  • Collect sales/traffic data
  • Build email list

Phase 3: Expansion Analysis

  • Analyze sales data for market signals
  • Research cities with:
    • Strong metaphysical demographics
    • Low competition (β€œlittle blood in the water”)
    • Good logistics for delivery expansion

Phase 4: Physical Presence (Future)

  • Potential brick & mortar β€œTemple” space
  • Dual function: retail shop + ritual/event space
  • Location TBD based on data

Phase 5: Education & Content

  • Occultism study courses
  • Spiritual development content
  • Business synergy: courses use store as ritual supplier

Market Notes

KCMO Assessment: Not traditionally a strong occult market, but:

  • Opportunity to BUILD community rather than compete
  • Blog/events can drive local awareness
  • Lower competition = room to establish brand

Expansion Criteria:

  • Cities with existing metaphysical scenes
  • College towns (esoteric interest)
  • Areas with pagan/witchcraft communities
  • Shipping logistics feasibility

Content Ideas

Blog Topics

  • Moon phase rituals (monthly content cycle)
  • Correspondence deep-dives (planetary series)
  • Book reviews from inventory
  • Local KC metaphysical events
  • Beginner guides (drives product discovery)
  • Sabbat/holiday content (seasonal sales tie-ins)

Future Courses

  • Intro to Ceremonial Magick
  • Planetary Magick series
  • Tarot fundamentals
  • Herbalism for witches

Administration