Temple of the Moon Books
Domain: templeofthemoonbooks.com Type: Mail order + free local delivery occult supply & bookstore Base: Kansas City, Missouri
Vision
A refined occult supply shop that bridges modern witchcraft aesthetics with Victorian gothic sensibility. Not overtly darkβhints around the edges. Think: black craft cult meets antique apothecary.
Unique Value Proposition
Correspondence-based tagging system - Every item tagged not just by physical attributes (candle, red) but by occult correspondences (Mars, Geburah, Tuesday, Iron). Customers can browse by intent, planetary association, or elemental correspondence and auto-build ritual supply carts.
Suppliers
| Supplier | Type | Notes |
|---|---|---|
| Azure Green | Wholesale | Primary supplier, wholesale account |
| In-house | Books | Shadowβs existing inventory (needs photography) |
Website Requirements
Aesthetic
- Colors: Greys and purples
- Vibe: Modern black craft + refined Victorian gothic
- Subtlety: Darkness hinted, not overt
Tech Stack
- Framework: Node.js (responsive)
- Features:
- Moon phase animation entrance (βopens the templeβ)
- Featured sales carousel
- Blog/content carousel
- Rich tagging catalog system
- Shopping cart + checkout
- Local delivery zone (KC Metro)
Homepage Structure
βββββββββββββββββββββββββββββββββββββββ
β π Moon Phase Animation Entrance β
β (reveals homepage on load) β
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β HEADER / NAV β
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β β Featured Sales Carousel β β
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β π Blog/Content Carousel π β
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β Category Grid / etc β
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Tagging System (Correspondence-Based)
Built from:
- Liber 777 (Crowleyβs correspondence tables)
- The Complete Magicianβs Tables (Skinner)
Example item: Red Candle
Tags: candle, red, Mars, Geburah, Tuesday, Fire,
Iron, 5, Strength, banishing, protection
Users can:
- Browse by correspondence (show me all βMarsβ items)
- Auto-build ritual carts (select βMars workingβ β get candles, incense, oil, herbs)
Business Plan
Phase 1: Launch (Current)
- Build website MVP
- Photograph existing book inventory
- Set up Azure Green wholesale integration
- Define KC Metro delivery zone
- Soft launch with blog content
Phase 2: Community Growth
- Blog content (educational, promotional, event-driven)
- Local occult community engagement
- Collect sales/traffic data
- Build email list
Phase 3: Expansion Analysis
- Analyze sales data for market signals
- Research cities with:
- Strong metaphysical demographics
- Low competition (βlittle blood in the waterβ)
- Good logistics for delivery expansion
Phase 4: Physical Presence (Future)
- Potential brick & mortar βTempleβ space
- Dual function: retail shop + ritual/event space
- Location TBD based on data
Phase 5: Education & Content
- Occultism study courses
- Spiritual development content
- Business synergy: courses use store as ritual supplier
Market Notes
KCMO Assessment: Not traditionally a strong occult market, but:
- Opportunity to BUILD community rather than compete
- Blog/events can drive local awareness
- Lower competition = room to establish brand
Expansion Criteria:
- Cities with existing metaphysical scenes
- College towns (esoteric interest)
- Areas with pagan/witchcraft communities
- Shipping logistics feasibility
Content Ideas
Blog Topics
- Moon phase rituals (monthly content cycle)
- Correspondence deep-dives (planetary series)
- Book reviews from inventory
- Local KC metaphysical events
- Beginner guides (drives product discovery)
- Sabbat/holiday content (seasonal sales tie-ins)
Future Courses
- Intro to Ceremonial Magick
- Planetary Magick series
- Tarot fundamentals
- Herbalism for witches
Related
Administration
- ποΈ Corporate Structure - TOTM, LLC under Apogee
- π IP Registry - TOTM trademarks, correspondence system IP
- π Legal Templates - Formation docs, NDAs